Optimus, the Portuguese mobile carrier, have linked up with Henrique Amaro (Antena 3) to deliver a series of free compilations, showcasing Portuguese music.

Through October, the series will showcase 18 groups/musicians, and will be exclusive material as well as "interesting" collaborations.

The tracks will be available to download free from the Optimus site, or available in physical format in FNAC stores in Portugal.

A spokesperson for Optimus, Hugo Figueiredo, said in an interview with Agência Lusa, that this is a way to "associate the brand of the telecommunications operator to music".

"It's a way to not only create a habit of free and legal downloads, but also to help establish new ways of disseminating music."

So, if anyone doubted the value of music... it still has value as a brand enforcer. And for the artists involved, this is a wonderful piece of exposure.

Source: DN